Legrand has announced its strategic branding initiative within the North American marketplace. On-Q/Legrand will be the first of the current North American product lines to embrace the branding initiative and begin its transition to the Legrand brand.
“Our customers will now benefit from the increased development of Legrand as a trusted end-user brand in the US marketplace, creating demand for our product offering throughout the home systems category,” said Doug Fikse, president of the home systems division of Legrand.
Starting in September 2009, all new products launched by the company will be branded as Legrand. Beginning in January 2010, Legrand will start to transition all On-Q products to the Legrand brand on a gradual basis. Home Controls will be changing our print and online catalogs to match these changes.
“As On-Q/Legrand shifts to Legrand, we remain steadfast in our pledge to develop innovative home systems, and are committed to preserving the sense of family and commitment that our customers and partners have grown to expect,” Fikse said. “All of the innovative products, services and support for which On-Q/Legrand is known will remain the same.”