National Association of Home Builders has released What Home Buyers Really Want, a report aimed at providing the most current and accurate information on home buyer preferences so NAHB members can deliver the home (and community) that today’s buyers want and are willing to pay for. How do your preferences compare?
Half of all home buyers want amenities (including electronic systems and technology features) included in the base price. The other half want a basic home with amenities offered as options.
When it comes to technology features, few buyers currently have them yet many want them in their next home. For instance, 50 percent would like to have a wireless home security system, but only 15 percent do so in their homes now. Forty percent would like security cameras, something only 7 percent of buyers currently have.
A rather small share of home buyers – 10 percent – assert that they would install electronic systems and technology features in their homes themselves. Instead, the majority would give the job to a custom electronics/AV professional (36 percent), a home security professional (19 percent), or an electrician (18 percent).
The findings are based on a detailed survey undertaken by the Economics and Housing Policy Group in 2012. The survey was conducted online and in two phases, using a consumer research panel maintained by the NAHB Research Center. The first phase used screening questions to identify recent home buyers (who purchased a home in the last three years) and prospective home buyers (those expecting to buy a home in the next three years). The second phase consisted of a detailed questionnaire sent to the recent and prospective buyers indentified in phase one. The results reported here are based on 3,682 responses to the detailed questionnaire.